Melbourne
Full time

CRM Marketing Automation Specialist

Work with content team to develop content to attract, acquire and nurture qualified and targeted audience to the business

About this position

CRM Marketing Automation Specialist

Job Description

• Set up and manage marketing automation through Hubspot

• Manage lead generation, databases & email reporting

• Work with content team to develop content to attract, acquire and nurture qualified and targeted audience to the business

• Work closely with sales team on strategies for customer acquisition and retention

• Coordinate with marketing to ensure all campaigns are delivered on time, with proper segmentation to maximize engagement

• Stay abreast of and recommend email marketing best practices with coding, design, and testing of email campaigns

Qualifications:

• Minimum 3-5 years of experience in a digital marketing OR related discipline

• Marketing Automation Specialist with experience in working with marketing automation and email marketing tools specifically Hubspot

• The candidate should be independent with strong functional expertise to manage and create a variety of email campaigns, including template designs, calls-to-action, split tests used in an email with assistance from content team to increase lead generation

• Hands on experience in email campaign delivery, setup & analytics

• Understanding of CRM platforms, especially Hubspot

• Excellent analytical, organizational & troubleshooting skills

• Ability to plan, organize and work on multiple tasks simultaneously.

• Excellent written and verbal communication skills, strong storytelling, with persuasive communication skills

• Solid understanding of performance marketing, conversion, and customer acquisition

If you have any immediate inquiries or to express your general interest, please call Jane Devereux on 0418497032, or email jane@yourscreensaver.com.au

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