Melbourne
Full time

Marketing Research Specialist

Leading and project managing primary research commissions with actionable insights from all data sources on and off the platform.

About this position

Job Description

• Leading and project managing primary research commissions with actionable insights from all data sources on and off the platform

• Develop industry-aligned case studies, using site analytics to report on traffic, behaviour, figures and trends

• Manage and maintain reference materials, and the distribution and communication of insights

• Proactively gather and review industry market and competitor intelligence

• Understand our audience and provide insights to support customer strategies

• Become a Subject Matter Expert, contributing as a thought leader, speaking at customer strategy forums, writing published articles/blog content about relevant insight issues

• Communicate effectively with highly developed written and verbal communication skills including the ability to present complex reports for management levels

• Work closely with sales/business manager to delivery of insights to Sales teams derived from analysis to help achieve business targets

• Share knowledge and develop broader business understanding of the markets

• Assist company leaders by provisioning market data and insights to support initiatives and annual planning

• Contribute to the management of company-wide initiatives; product roadmap meetings, and participating in company training and presentations  

Qualifications:

• Minimum 3-5 years of experience in a digital marketing OR related discipline

• Excellent knowledge of statistical packages (SPSS, SAS or similar

• Possess search engines, web analytics, and business research tools acumen

• Strong communication and presentation skills

• Working knowledge with CRM programs – preferably HubSpot

• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

• Advise clients or senior management on the best ways to use provided data

• Strong analytical and critical thinking

• Deep knowledge of data warehousing, and mining

If you have any immediate inquiries or to express your general interest, please call Jane Devereux on 0418497032, or email jane@yourscreensaver.com.au

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